Terms of Service

Otis is a marketing platform for small and medium businesses. It reads the marketing data you connect (paid media, analytics, customer relationship platforms), generates campaign plans and creative work for your review, and produces paste-along recipes you can use to launch the campaigns yourself.

Otis is operated by Sawu Pty Ltd, a South African company. These terms are the agreement between Sawu Pty Ltd and you (or the business you represent) when you use Otis.

You need an account to use Otis. To create one you must be at least 18 years old and authorised to bind your business to these terms. Keep your login credentials secure. You are responsible for anything done under your account.

• Connect your own marketing platforms (Meta, Google Ads, GA4, CRM) via OAuth and let Otis read your data.
• Upload your own brand materials, business context, and reference work.
• Use the AI team to generate campaign plans, ad copy, images, and paste-along recipes for your own business.
• Share Otis's outputs internally with your team, agency, and stakeholders.
• Publish approved outputs to your own connected platforms manually. Otis does not publish for you at this time.

• Connect platforms or data you do not have the right to access.
• Use Otis to violate the terms of any connected platform (Meta, Google, etc.).
• Attempt to reverse-engineer, decompile, or extract the AI system prompts, models, or proprietary code that powers Otis.
• Resell Otis or its outputs as a standalone product to your own customers without a separate agreement with Sawu Pty Ltd.
• Use Otis for illegal activity, harassment, or to produce misleading advertising.

You own the data you connect and upload. By using Otis, you grant Sawu Pty Ltd a limited licence to process that data solely to provide the service to you: rendering dashboards, generating briefs and creative, and improving the product in aggregate non-identifying ways. We do not sell your data. We do not train third-party AI models on it.

When you disconnect a platform or delete your account, we stop processing that data. See our Privacy Policy for the specifics on retention and deletion.

The campaign plans, ad copy, image concepts, and paste-along recipes Otis generates for you are yours to use for your own marketing. You are responsible for reviewing them before publishing anywhere. AI outputs can be wrong or off-brand and you are the final editorial voice on anything that goes public under your name.

The Otis product itself, including the software, AI system prompts, playbooks, and visual identity, remains the property of Sawu Pty Ltd.

Otis is currently in private beta. Pricing during beta is communicated directly to each beta customer. When general availability launches, published pricing will apply and beta customers will be notified before any change to their billing.

We aim to keep Otis available and performant. We do not guarantee uninterrupted service, and Otis depends on third-party services (Anthropic, connected platforms, hosting infrastructure) that may have their own outages. We will communicate significant downtime proactively.

Otis is provided on an “as is” and “as available” basis. To the maximum extent permitted by South African law, Sawu Pty Ltd disclaims all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, and non-infringement. AI outputs are creative work, not guaranteed results.

To the maximum extent permitted by law, Sawu Pty Ltd will not be liable for indirect, consequential, incidental, or special damages arising from your use of Otis. Our aggregate liability for any claim arising from these terms is capped at the greater of (a) the amount you paid for Otis in the 12 months before the claim, or (b) R5,000.

You can stop using Otis at any time. You can delete your account and export or delete your data by emailing theo@smartotis.co.za. We can suspend or terminate accounts that materially violate these terms, with reasonable notice where practical.

These terms are governed by the laws of the Republic of South Africa. Any dispute is subject to the exclusive jurisdiction of the South African courts.

If we materially change these terms, we will notify active customers by email at least 14 days before the change takes effect. Minor clarifications are noted here with an updated effective date.

Anything unclear or you want to talk about your specific situation, email theo@smartotis.co.za. We reply within two business days.